PH: 305.992.4956
info@reminteractive.com

Art Direction fot the Web - Miami FL

Art Direction for Web Design in Miami, South Florida, Pinecrest, South Miami, Coconut Grove, Dadeland, Kendall, Doral, Weston, Downtown Miami, Ft Lauderdale, the Florida Keys, Florida and The Palm Beaches - Web Design, Graphic Design, Logo Creation, Branding, Identity, Marketing, Email Campaigns, Printing

Art direction for the web is never just another easy job. One might think they can provide for a website by just throwing things together and believe us people have, with not so good outcomes. Art direction for any website takes a very creative mind, planning, and research on the particular niche which is why it's mostly left up to the creative agency combined with the web design team to handle.

Could a non professional individual that's received absolutely no training handle all that's involved with art direction for the web? They probably could but then you'd have to consider the fact that it might take longer for that person to come up with ideas for things as simple as a video game website and even longer to figure out the correct approach of carrying those ideas out.

Could a web designer handle the job of an art director? They probably could as well, but the web design team's job mostly consists of designing. Their job is not to come up with concepts for company's products or services but just to provide the format in which they will appear. For a video game website a web designer could design some killer graphics and layouts, but acting as the art director could present lots of confusion.

Our art direction for web services include:

  • Typography
  • Layout
  • Graphic Design
  • Concepting
  • Photography
  • Marketing Strategy
  • Illustration
  • Web Design
  • Flash Animation
  • Overall Design
  • Brand Recognition
  • Storyboarding
  • Product Development
  • Packaging

The art director can always come up with a more in depth concept to relate that companies video games to the graphics and overall website. Not sure if you get where we're headed with this so we're go to go into the example below.

The product is a Play station 3 Game Console. The web designer has created hot looking graphics and layouts of the website to attract the age group ranging from 6 to 35. That, is the targeted market for the company and the content must be written in a very easy to understand and little technical manner although it's a gaming system by a hired copywriter. The graphics created by the web designer matches perfectly in style and color to the actual game system.

An art director can now go off what the web designer has created and what's been written by the copywriter to combine the two together, therefore presenting an amazing outcome showcasing not only the benefits of the product, the track record of the company, the amazing product design and the eye capturing website design with easy navigation but he/she could put into art the real thing. They could not only show the benefits but produce a concept that might shows actually people using the products or similar to better bring the copywriters words to life through an actual story with real people emotion.

Developing excellent concepts can be coordination between yourself and the creative direction agency. It all comes down to the following...

  • Goals
  • Stimulating idea techniques
  • Narrowing the ideas and testing them against the objective
  • Not getting caught up in small details

Your art director should know his/her stuff. And we're talking about know what to do to help your company accomplish what it's set out to do. While you may offer ideas, website designer may offer ideas, and other key players may make suggestions, the art director should be able to come up with some of the best ideas to present and if necessary be able to work any project alone with a fabulous turnout.

Contact REM Interactive for art direction services in Miami, South Florida, Pinecrest, South Miami, Coconut Grove, Dadeland, Kendall, Doral, Weston, Downtown Miami, Ft Lauderdale, the Florida Keys, Florida and The Palm Beaches. If you are looking for an art director in Miami, South Florida, Pinecrest, South Miami, Coconut Grove, Dadeland, Kendall, Doral, Weston, Downtown Miami, Ft Lauderdale, the Florida Keys, Florida and The Palm Beaches, REM Interactive has an art director for you. We specialize in art direction for web design in Miami, South Florida, Pinecrest, South Miami, Coconut Grove, Dadeland, Kendall, Doral, Weston, Downtown Miami, Ft Lauderdale, the Florida Keys, Florida and The Palm Beaches.

Get In Touch
There was a problem with your submission.
Errors have been highlighted in red below.

Enter the text in the space below

CAPTCHA Image
Please wait...