Maybe you’ve got a great business running and you’re slowly building a reputation for quality products and exceptional service. But what else can you do to take it to the next level? How about your online brand? Are you getting the most value you can? Here are two red flags that it’s time to enhance your online brand.
Your SEO Strategy Isn’t Working Like It Used To
Chances are, you’re probably familiar with search engine optimization (SEO) and maybe even tried your hand at a few different techniques for building traffic to your online business- and that’s great. However, you have to keep in mind, what worked well yesterday may not work today and vice versa. No, the search engines are not trying to trick us or drive us insane (although it feels like it), but rather, they’re constantly changing how they view written content. In other words, what they label as “spam” and what they consider “quality content” is constantly being revised. To many of us, it makes little sense, but there is a trick to delivering quality, fresh content that will be picked up by the big guys like Google. This is where the investment into professional SEO services will pay back tenfold.
Your Website Needs a Face Lift
Does your website still feature “new” products that are over a year old? How about your navigation? Is it easy for consumers to find products you offer? And purchase them? You’re not alone if you’re busy building your business and find it a challenge to keep your online presence fresh and relevant. The good news is, it’s easy to add some new content or restructure a few components on your site. Your online presence is a huge part of your brand, and it tells everyone in less than three seconds what you are all about and if they should trust you.
Building brand awareness is a critical part of enhancing your exposure online. The more people recognize and trust you, the more they will seek out your products and services- and that’s what’s going to grow your business. Remember, it all comes down to exposure and if you don’t have any, it doesn’t matter how amazing your product line- no one will see it. Consider ramping up your SEO strategy, and take a hard look at your website. If you think it’s time for a new look and feel, go for it.
The best techniques usually involve a combination of strategies- a little of this, a little of that. The more you experiment, the easier it will be to devise the perfect campaign to maximize your business. For web design in Coral Gables, Coconut Grove, Downtown Miami or anywhere in South Florida, visit us at REM Creative Group. We can help you get on your way to seeing the traffic- and the revenue- you’ve been looking for.