In today’s age of multimedia consumption, consumer attention span is short and you have less than ten seconds to make a meaningful impression. While compelling copy and the right business name are critical, businesses looking to stay competitive have one thing in common- a professional logo. Your business logo is the first and last thing consumers see when they decide to buy your products and services- or walk away. A high quality, memorable and punchy logo can increase revenue, add visual appeal and establish trust fast than almost anything else. Here’s how the right logo can maximize your business.

Create a Lasting First Impression

An eye catching and creative logo immediately gives an impression about your business. Before anything else happens, people see your logo and make assumptions about how you do business and why they should use you over your competitors. Are you credible and professional? Are you an expert in your field? These are the questions folks are thinking about when they view your business. The right logo not only builds trustworthiness, but establishes longevity and is a sign that you are here to stay and not just another fly-by-night start-up trying to make a quick dollar. It’s an investment and it’s the key to a lasting first impression that is positive and valuable.

Add Visual Appeal

A quality logo is also the face of your business and exactly what people will remember when you are not around. Will it help them recall you when they are searching for something in particular? Maybe. Without a logo, the chances that they will remember you significantly decrease. Despite the compelling copy you have on your webpage, it’s your logo that people will remember. The visual appeal of a high quality, professionally designed logo is like a smiling face greeting and welcoming customers to come on in and look around. If they like what they see, they’ll commit it to memory and seek you out in the future.

Establish a Dependable and Trusted Brand

Believe it or not, a strong logo is a sign that your business is dependable and a trusted resource for delivering what you say you will. A quality logo establishes your brand as reliable and consistent. When customers look to purchase the same product or service again, it feels good to see a strong logo representing the merchandise they like. Remember, your brand is what will differentiate you from the crowd and exactly why your logo needs to needs to be robust, powerful and above all- a good reflection of who you are.

A professional designed logo is but one piece of a brand building strategy designed to help you grow your business. It’s a powerful symbol folks will remember, trust and recognize for years to come. Represent your brand with the right logo and you’ll create your own identity, reinforce your business and gain the professionalism you need to compete.

For professional logo design in South Miami, Coral Gables, Brickell, trust the experts at REM Creative Group to position your business ahead of the curve.